Royal Bank Plaza is a Canadian landmark known for its architectural heritage and cultural significance. I redesigned the website based on a newly refreshed brand identity, creating a modern digital experience that highlights the building’s history while supporting its commercial and residential needs. The project focused on clarity, usability, and presenting the plaza as both a historic destination and an active, living space.

Royal Bank Plaza is a Canadian landmark known for its architectural heritage and cultural significance. I redesigned the website based on a newly refreshed brand identity, creating a modern digital experience that highlights the building’s history while supporting its commercial and residential needs. The project focused on clarity, usability, and presenting the plaza as both a historic destination and an active, living space.

Royal Bank Plaza is a Canadian landmark known for its architectural heritage and cultural significance. I redesigned the website based on a newly refreshed brand identity, creating a modern digital experience that highlights the building’s history while supporting its commercial and residential needs. The project focused on clarity, usability, and presenting the plaza as both a historic destination and an active, living space.

year

2023

timeframe

3 Months

year

2023

timeframe

3 Months

year

2023

timeframe

3 Months

Problem

Problem

Problem

The existing website did not reflect the updated brand identity or the prestige of the building. Information about available commercial, office, and residential spaces was fragmented and difficult to access, making it harder for potential tenants to discover opportunities and for users to understand what the plaza offers today.

Solution

Solution

Solution

I redesigned the information architecture and visual system to align with the new brand identity while clearly showcasing the building’s history. I introduced a live availability feature for commercial and office units and created a dedicated residential portal, making leasing information easy to find and navigate. The new experience balances heritage storytelling with practical functionality, improving engagement and usability across the site.